I embed inside CPG brands, warehouses, and manufacturers — take direct accountability for execution, fix what's actually breaking, and exit with your team running it. No slide decks. No retainers. No dependency.
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I've seen it inside every environment — Fortune 500 DCs, CPG startups, luxury retail, rapid commerce. Same root causes. Different names on the door.
Fires land on your desk daily. You can't step back because nothing holds without you. That's not a people problem — it's a systems failure.
The team is working hard. Output isn't moving. Nobody can pinpoint where it's leaking — because the root cause is hidden inside the process.
You got a deck. A framework. A set of recommendations. And then they left. Nothing materially changed — because no one owned the fix.
Only one produces durable change — because only one involves someone inside the business taking ownership of the fix.
| Feature | Full-Time COO | Consultant / Advisor | Fractional COO — Odera |
|---|---|---|---|
| Cost | $300K–$600K+/yr | $5K–$20K for a report | ✓ Project-based, flat fee |
| Speed to Impact | 3–6 month hiring cycle | Immediate — advisory only | ✓ Inside within days |
| Accountability | ✓ Full | ✕ Recommends, no ownership | ✓ Embedded, outcome-accountable |
| Hands-On Execution | ✓ Yes | ✕ Slide decks only | ✓ Inside your operation |
| Exit / Flexibility | ✕ Hard to unwind | ✓ Flexible | ✓ Clean exit designed from day one |
| Capability Left Behind | Depends on the hire | ✕ Leaves with them | ✓ Built into your team |
Every result below came from being inside the operation — not advising from a seat at the edge of it. Real execution, real accountability, real numbers.
Fulfillment cycle was eroding NPS and margin. Rebuilt the entire order-to-ship flow from the floor — not a policy memo. Applied Kaizen and Gemba methodology embedded across every shift.
Inherited a bottom-quartile facility — 24th of 26 nationally — running a deficit with invisible quality failures. Built a proprietary quality program, restructured accountability, rebuilt the budget model.
Simultaneously activated 7 sites from zero — site selection, buildout, staffing, launch in parallel. Built the regional site leader pipeline. Managed 50% holiday surge without a single service failure.
Built the regional network from nothing — sort center design, carrier model, team activation simultaneously. Compressed delivery 4 days → next-day. Contributed to the company's funding round from inside the operation.
Renegotiated carrier contracts and rebuilt the fulfillment workflow end-to-end. Removed process steps creating lead time drag and cost exposure across international routes.
Built the entire supply chain from zero — co-packer, 3PL, FDA compliance, DTC and retail activation. I'm not just advising CPG operators. I built a brand myself. I know what breaks at every stage.
Every result below came from being inside the operation — not advising from a seat at the edge of it.
Fulfillment cycle was eroding NPS and margin. Rebuilt the entire order-to-ship flow from the floor — not a policy memo. Applied Kaizen and Gemba methodology embedded across every shift.
Inherited a bottom-quartile facility — 24th of 26 nationally — running a deficit with invisible quality failures. Built a proprietary quality program, restructured accountability, rebuilt the budget model.
Simultaneously activated 7 sites from zero — site selection, buildout, staffing, launch in parallel. Built the regional site leader pipeline. Managed 50% holiday surge without a single service failure.
Built the regional network from nothing — sort center design, carrier model, team activation simultaneously. Compressed delivery 4 days → next-day. Contributed to the company's funding round from inside the operation.
Renegotiated carrier contracts and rebuilt the fulfillment workflow end-to-end. Removed process steps creating lead time drag and cost exposure across international routes.
Built the entire supply chain from zero — co-packer, 3PL, FDA compliance, DTC and retail activation. I'm not just advising CPG operators. I built a brand myself. I know what breaks at every stage.
This is the intersection of background, wiring, and track record that makes the difference between a recommendation and a result.
Read the Full StoryDiagnosed at University of Kent. The same wiring that made school hard makes operations pattern-recognition extraordinary. Sees connections and failure points others miss entirely.
StayLyte isn't a case study — it's his. He's lived formulation, co-packer selection, 3PL activation, FDA compliance, and DTC launch. He advises CPG founders from the inside.
From inside the operation. Investors fund operations that work. He knows exactly what scrutiny looks like — because he's been on the operator's side of it.
PMP, CSCP, LSS Black Belt, ScrumMaster, SAFe Agilist. Not decorative. Applied across every engagement in the field.
"I Would Begin With Normally" — part memoir, part manifesto. A mind that thinks in supply chain systems also writes about resilience, faith, and what it takes to build something real.
Nigeria, UK, USA. Operations experience across cultures and contexts — the operational empathy this builds is rare and directly applicable to complex, multi-market businesses.
Every engagement is designed to make itself unnecessary. He builds capability into the team from week one. When he leaves, the operation runs without him. That's not a promise — it's the designed outcome.
This is the intersection of background, wiring, and track record that makes the difference between a recommendation and a result.
Diagnosed at University of Kent. The same wiring that made school hard makes operations pattern-recognition extraordinary. Sees connections and failure points others miss entirely.
StayLyte isn't a case study — it's his. He's lived formulation, co-packer selection, 3PL activation, FDA compliance, and DTC launch. He advises CPG founders from the inside.
From inside the operation. Investors fund operations that work. He knows exactly what scrutiny looks like — because he's been on the operator's side of it.
PMP, CSCP, LSS Black Belt, ScrumMaster, SAFe Agilist. Not decorative. Applied across every engagement in the field.
"I Would Begin With Normally" — part memoir, part manifesto. A mind that thinks in supply chain systems also writes about resilience, faith, and what it takes to build something real.
Nigeria, UK, USA. Operations experience across cultures and contexts — the operational empathy this builds is rare and directly applicable to complex, multi-market businesses.
Every engagement is designed to make itself unnecessary. He builds capability into the team from week one. When he leaves, the operation runs without him. That's not a promise — it's the designed outcome.
This engagement is designed for specific situations. Here's how to know if we're the right match.
This work fails when leadership isn't prepared to act on what we find. If that's where you are — that's okay. But now is not the moment to engage.
Not 100% sure you fit? Reach out anyway. Odera will be straight with you — including if this isn't the right engagement for your situation.
You know what you're getting at every stage. No vague "ongoing engagement." A clear path with a clean exit built in from day one.
30 min. Honest assessment of whether embedded work is the right move — or not. No pitch.
1–2 weeks inside your operation. Root cause identified — not surface symptoms treated.
60–90 days inside the business. Fix it alongside your team — not from a conference room.
Your people learn the system as we build it. Ownership transfers before exit begins.
SOPs documented. KPIs live. The operation runs without daily management. That's the point.
"If execution is the constraint, we'll know within the first week."
Structured the same way real work is structured — challenge, scope, approach, result.
4-day delivery times eroding market position. No regional infrastructure. Growth had outpaced operations entirely.
Full P&L accountability · 200+ employees · Sort center design + construction · Complete carrier and routing rebuild
Embedded from day one. Built PMO structure, managed construction timeline, hired site leaders, activated network routing simultaneously.
Bottom-quartile facility. $12K budget deficit. Quality failures entering supply chain invisibly. Team culture fractured across shifts.
400 people · 8 ops managers · Full P&L accountability · Cross-shift culture and performance rebuild
Designed proprietary quality control program. Applied Kaizen and Gemba from the floor. Rebuilt standard work, budget model, and accountability cadence.
No scope agreed until we both know what's actually broken. Diagnosis always comes first.
Inside your CPG brand, warehouse, or manufacturer — stabilizing execution, removing the daily burden from leadership. Proven across luxury retail, Fortune 500 DC, rapid commerce, and Amazon-backed logistics.
See how it worksJIT flow, demand planning, warehouse efficiency, lean redesign. LSS Black Belt certified. Average lead time reduction across engagements: 30–45%.
Fix the gapsPreparing to raise, scale, or exit? I've contributed to a $22.5M Series A from inside the operation. I know exactly what investors see when they look at your ops.
Assess my operationsAI where it creates real leverage — forecasting, visibility, decision speed. PMI-certified in generative AI for project managers. If a process change solves it cheaper, I'll say that first.
ExploreThe Edge
Diagnosed with dyslexia at the University of Kent. For the first time, the wiring that made everything harder had a name — and an explanation. Pattern recognition. Seeing the whole before the parts. Finding the failure mode hiding inside a system that looks fine from the outside.
“It’s not a liability. It never was. Every turnaround, every facility activation, every process rebuilt from the floor — this is the edge running underneath all of it.”
Verified outcomes and feedback from leaders across industries.
"Put a big challenge in front of him? He will rise to the occasion, engage his team, and find ways to perform better than ever before."
"He doesn't just lead — he executes. That difference matters enormously in high-pressure operational environments."
"That combination — operational sharpness and real human care — is rare. His teams perform because they trust him, not just because he demands it."
"He builds things that scale without collapsing — and exits with your team owning the result. His clients don't need him indefinitely. That's the entire point."
"Execution is the strategy."
Strategic leadership alongside a CSO and SVP at a flagship store. A 1.2M sq ft distribution turnaround. Seven dark stores launched simultaneously. An Amazon-backed logistics network built from scratch to a Series A. A CPG brand built from formulation to shelf. 15 years of embedded execution — not advisory work.
Diagnosed with dyslexia at the University of Kent — which explained how I think. In systems. In patterns. In connections others miss. That's the wiring behind the results.
Part memoir, part self-discovery. Growing up with undiagnosed dyslexia, building across three continents, learning that what made him different made him extraordinary.
